Areas of Expertise

CONCEPT CREATION

Our concepts are representations of real culinary journeys from different parts of the world. In building our brands, we travel across countries, we study the roots, we magnify the details, we immerse ourselves, and we tell a story.

FEASIBILITY & MARKET ANALYSIS

The F&B business is highly influenced by constantly changing consumer preferences and habits. Conducting thorough feasibility and market analyses allows us to carve out our niche, break through the clutter, and give our concepts a distinct competitive advantage.

MENU ENGINEERING

We draw inspiration from various cuisines and traditions in crafting our menus. We utilize only fresh and quality ingredients to create exquisite and unforgettable dishes.

KITCHEN DESIGN

Kitchens are the heart of our restaurants and we ensure that each layout complies to industry standards and local guidelines to achieve the highest efficiency. Our kitchens are strategically designed by chefs and for chefs.

BRAND IDENTITY

Developing a strong and inimitable brand identity is vital to our success. Our concepts are novel because they revolve around an experience.

3D VISUALISATION

In designing our restaurants, we pay attention to every detail. We collaborate with celebrated artists, choose every element with a purpose, and come up with a design that clearly conveys our history and narrative.

TRAINING & SOPs

One of the most crucial elements to our success is investing in our strongest asset - our team. We provide our people with cutting-edge training programs and clearly defined standard operating procedures that empower them to become masters of their craft and allow them to deliver a consistent quality of service.

OPERATIONS MANAGEMENT

Streamlining our day-to-day operations strengthens our business. We never compromise on quality. We use modern systems and technology that optimize our entire operations procedure and sustain our growth.